This new collaboration will see PPDS provide the reigning Formula One World Drivers’ Championship winning team, with a portfolio of professional displays and monitors throughout the 23-race season, supporting all its visual trackside VIP hospitality needs and requirements inside the stylish Red Bull Racing Paddock Club.
Housed above the team garages and pit lane, typically overlooking the start/finish straight, the Red Bull Racing Paddock Club will include PPDS’ Chromecast built-in Philips MediaSuite (x4) and Philips B-line (x2) professional TVs – providing live 4K UHD coverage of the race, access to exclusive behind the scenes content, coverage links to the RBR pit lane, and audio feeds from the drivers and crew. Guests are also able to virtually experience racing around the track for themselves, in RBR racing simulators equipped with powerful gaming monitors from sister company, AOC.
The RBR Paddock Club will also feature a 10m², 1.5mm pixel pitch, Philips L-Line 9000 UHD direct view LED display. Measuring 4.85m wide, and 2.05m high, the 48 cabinet, 8 x 6 LED wall eliminates pressures and challenges surrounding lengthy installation and deinstallation times for the RBR team, with the entire solution built into two bespoke, highly durable flight cases.
Designed by PPDS and manufactured by Dutch firm, AMPCO Flashlight B.V, the unique mounting mechanism allows two folded, half screens to seamlessly join together, giving the appearance of a single surface, while the cases allow safe and secure transportation.
Ron Cottaar, Marketing Director at PPDS, commented: – We have worked to fully understand RBR’s deepest needs from their display portfolio – identifying and, for the LED wall, building from scratch, solutions that not only match their visions and ambitions, but surpass them. We can’t wait for the new season to get started.
Be part of the action
Bringing the benefits of this new sponsorship to its partners, PPDS will shortly be launching a brand-new partner programme incentive, offering a number of personalised money-can’t-buy F1 experiences.
Ron Cottaar concluded: – With TV audiences topping more than 400 million in 2021, the appetite for F1 continues to grow, and there’s nothing quite like experiencing the sound of the engines and the roar of the crowds in person. We’ll be sharing some of the benefits of this incredible relationship with of our partners, the details of which will be announced soon, so stay tuned!