Accelerating teamwork: Continuing an ever-evolving and deepening partnership, PPDS was selected to bring next level collaboration to the racing giant’s newly updated Oracle Red Bull Racing global marketing offices in Milton Keynes, UK, with the installation of 13 Android and Windows-powered Philips Professional Displays.
Signalling the latest evolution of an ever-deepening partnership with the reigning Formula One World Championship Team – for which PPDS has been an official Team Supplier since 2022 – this exciting new project continues Oracle Red Bull Racing’s relentless focus on leading from the front both on and off the track and adhering to its internal motto: ‘to win and to do it differently’.
With communications increasingly a key focus, its creative marketing team has expanded exponentially in recent years, representing the Oracle Red Bull Racing brand across all marketing channels, including its highly successful ‘Paddock’ fan reward site, partner program and, of course, its growing social media presence (4.5m followers on ‘X’ and 11.6m on Instagram to name just two).
The Philips Collaboration C-Line displays have proved themselves an instant game changer for the Oracle Red Bull Racing marketing team, transforming each space into a hive of activity, bringing new energy, enhanced productivity, and new collaborative working capabilities, throughout.
Every opinion counts
Bringing teams together like never before, the Philips Collaboration C-Line displays provide the marketing team with advanced and seamless wireless sharing capabilities, with up to 64 devices (people) able to simultaneously connect to the screen, for quick content switching between participants in the room as well as remotely.
Combining multi-touch technology with the Philips Collaboration displays’ whiteboard mode, users can write and draw directly on the screen – with near-zero latency, for more natural user experiences – either by hand or with dedicated markers, with all actions streamed back to all connected devices for easy file sharing.
“Game changer”
Discussing the project, Olly Hughes, Chief Marketing Officer at Oracle Red Bull Racing, commented: “We looked at several vendors, but PPDS and Philips Professional Displays were the ones that had the best product to answer what we were looking for.
– Getting the marketing teams together, working on content collaboratively, viewing it in sharp, bold contrast, on quality displays is really important. These Philips Professional Displays are a game changer and the perfect solution for our marketing office environment.
Tim de Ruiter, Business Development Director at PPDS, added:
– It was a challenge we were happy to accept, and we are proud of the impact these state-of-the-art Philips Professional Displays, designed to meet the highest levels of demand, such as in F1, have already made in short space of time. We look forward to continuing to partner with Oracle Red Bull Racing, supporting them as they edge even further ahead of their competitors.
